NISHANE is proud to announce the launch of its new perfume MANA, the third reference of the “Prestige Collection” that started with NEFS in 2019 and expanded with SHEM in 2021.
 
Upon receiving continuous requests by the perfume lovers for a rich OUD & LEATHER scent to be included in the Prestige Collection, the quest to end up with the exquisite, unique and powerful oud and leather scent has been really challenging. However, the end-result is astonishingly pleasant.
With MANA, NISHANE is inviting everyone to find the meaning in life and the inner force that will help them create the life they choose, leave their own mark and unfold their own myth. MANA means meaning. Throughout modern history, one of the questions that humans have asked the most is “What is the meaning of life?”
 
We are all hungry for meaning, for purpose, for the feeling that our life is worth more than the sum of its parts. Luckily, humans are resourceful – we have infinite ways of finding meaning, and infinite potential sources of meaning. We can find meaning in every scenario, every event, every occurrence, every context. We can find meaning in the sublime, in the absurd, in the dull and dreary, and in the perfectly wretched in life. We intuitively know that we want meaning in our lives, and that meaning helps us thrive.