The heart is indeed a powerful symbol of life and love. The heart has been associated with love, passion, emotion and romance for centuries, with Cupid's arrow piercing the heart being a well-known image in art and literature. The heart is the source of our deepest emotions and desires, or that it is the place where our truest self resides. Ame du Coeurr is love, the soul of the heart. Precious as a ruby, explosive as a bomb and bold as spice.